{"id":8363,"date":"2025-07-22T06:36:12","date_gmt":"2025-07-22T10:36:12","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=8363"},"modified":"2025-07-22T06:36:12","modified_gmt":"2025-07-22T10:36:12","slug":"vuums-sleek-redesign-dials-up-performance","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=8363","title":{"rendered":"VUUM\u2019s Sleek Redesign Dials Up Performance"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p>VUUM\u2019s rebrand leans into maximal function with maximal clarity. The metallic base provides a sleek backdrop for bold, color-blocked graphics that segment each benefit, including plant protein, caffeine, flavor. <\/p>\n<p>The text is staggered vertically and horizontally, pushing the eye to move around the can. \u201cPROTEIN THAT SPARKLES\u201d is refreshingly literal, and there\u2019s nothing ornamental about the design, it\u2019s just bright colors, bold stats, and a confident layout that says exactly what it does.<\/p>\n<p><a href=\"https:\/\/drinkvuum.com\" target=\"_blank\" rel=\"noreferrer noopener\">Andrew Reyes<\/a>, creative director at VUUM, shares more behind the design below.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/vuums-sleek-redesign-dials-up-performance\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>VUUM\u2019s rebrand leans into maximal function with maximal clarity. The metallic base provides a sleek backdrop for bold, color-blocked graphics that segment each benefit, including plant protein, caffeine, flavor. The text is staggered vertically and horizontally, pushing the eye to move around the can. \u201cPROTEIN THAT SPARKLES\u201d is refreshingly literal, and there\u2019s nothing ornamental about [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-8363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/8363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8363"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/8363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/8364"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}