{"id":8373,"date":"2025-07-22T19:47:00","date_gmt":"2025-07-22T23:47:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=8373"},"modified":"2025-07-22T19:47:00","modified_gmt":"2025-07-22T23:47:00","slug":"this-beer-bottle-was-designed-to-stick-into-beach-sand-and-only-sand","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=8373","title":{"rendered":"This Beer Bottle Was Designed To Stick Into Beach Sand. And ONLY Sand"},"content":{"rendered":"


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Sitting on the sand facing the water can be a wonderful experience, especially as the sun sets or rises. While such an event can be enhanced with a cold beer, bottles simply aren\u2019t designed for sand. Trotting out a table just to enjoy a beach vista on the sand is enough of an effort to kill the moment.<\/p>\n

In 2023, Japanese design firm Kenji Abe<\/a> devised a clever solution with a bottle design that can be easily placed in the sand. The \u201cOcean Blindness\u201d appears to be a regular long-neck beer bottle, but with a slightly peaked and rounded bottom. The shape is almost torpedo-like, and it does seem to make it easier to shove the bottle into the sand.<\/p>\n

But some folks aren\u2019t thinking about sandy beaches at the sight of Kenji Abe\u2019s bottle. Instead, they\u2019re thinking of darker, stinkier places where the \u201cOcean Blindness\u201d easily fits.<\/p>\n