{"id":8389,"date":"2025-07-23T07:09:43","date_gmt":"2025-07-23T11:09:43","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=8389"},"modified":"2025-07-23T07:09:43","modified_gmt":"2025-07-23T11:09:43","slug":"eat-wasteds-typography-turns-up-the-volume","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=8389","title":{"rendered":"Eat Wasted\u2019s Typography Turns Up the Volume"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p>WASTED\u2019s packaging leans hard into irreverence, starting with the jagged, off-kilter logotype that feels like it was scrawled on pack. Designed by in-house designer <a href=\"https:\/\/kartstudio.cargo.site\" target=\"_blank\" rel=\"noreferrer noopener\">Jorge Aguilar<\/a>, the typography is purposefully unpolished and almost chaotic, evoking the energy of zines or DIY punk posters.<\/p>\n<p>It\u2019s impossible to ignore, contrasting sharply with the tidy, all-caps secondary text below. The box itself is a matte brown with a banana-yellow print, covered in squiggly noodle illustrations that echo the brand\u2019s anti-waste ethos with just the right amount of playfulness.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/eat-wasteds-typography-turns-up-the-volume\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WASTED\u2019s packaging leans hard into irreverence, starting with the jagged, off-kilter logotype that feels like it was scrawled on pack. Designed by in-house designer Jorge Aguilar, the typography is purposefully unpolished and almost chaotic, evoking the energy of zines or DIY punk posters. It\u2019s impossible to ignore, contrasting sharply with the tidy, all-caps secondary text [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-8389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/8389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8389"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/8389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/8390"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}