{"id":843,"date":"2024-07-15T09:05:22","date_gmt":"2024-07-15T13:05:22","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=843"},"modified":"2024-07-15T09:05:22","modified_gmt":"2024-07-15T13:05:22","slug":"tcp-and-partners-reward-customer-recycling-in-thai-stores","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=843","title":{"rendered":"TCP and partners reward customer recycling in Thai stores"},"content":{"rendered":"


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All packaging waste will be collected to be properly processed and recycled into new packaging. Credit: TCP Group \/ Big C. <\/figcaption><\/figure>\n<\/p><\/div>\n

Thai fast-moving consumer goods manufacturer the TCP Group, grocery retailer Big C, vending machine specialist Durbell and state-owned bank the Krungthai Group have collaborated on the \u201cGet Free Drinks All Year Long, Let\u2019s Recycle Forever\u201d campaign.<\/p>\n

The campaign encourages Thai consumers to separate empty beverage packaging<\/a> from TCP Group for recycling to win rewards such as gold, a year of free beverages and prizes worth more than 170,000 baht ($4696).<\/p>\n

The packaging drop-off points are located at 15 Big C branches in the Thai capital, Bangkok and stores in other provinces.<\/p>\n

Consumers must take photos or video clips while depositing the packaging and post them in the comments under a \u201cDrink-Separate-Get Reward\u201d activity post, with each post equalling one prize entry.<\/p>\n

The activity will be held over three rounds. The first will be on 31 July 2024, the second round is scheduled for 1 to 31 August, and the final round will be 1 to 30 September.<\/p>\n

The campaign is part of the \u201cTCP WEnergy for the World\u201d corporate initiative and highlights the group\u2019s sustainability goals of developing 100% recyclable beverage packaging.<\/p>\n

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