{"id":8433,"date":"2025-07-25T05:42:49","date_gmt":"2025-07-25T09:42:49","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=8433"},"modified":"2025-07-25T05:42:49","modified_gmt":"2025-07-25T09:42:49","slug":"upm-expands-advanced-label-materials-capacity","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=8433","title":{"rendered":"UPM expands advanced label materials capacity"},"content":{"rendered":"


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The labels produced at the site serve the wine and spirits, industrial, pharmaceuticals, and postal sectors. Credit: Matveev Aleksandr\/Shutterstock.com.<\/figcaption><\/figure>\n<\/p><\/div>\n

Finnish label material company UPM Adhesive Materials, previously known as UPM Raflatac, is set to expand its production capabilities for advanced label materials in North America.<\/p>\n

The company has announced a significant investment in its Mills River factory located in North Carolina, US, to implement new proprietary coating technology.<\/p>\n

This technological advancement is aimed at increasing the factory\u2019s output of high-value advanced label materials.<\/p>\n

The advanced label materials produced are seen as integral to various industries, including wine and spirits, industrial, pharmaceuticals, and postal services.<\/p>\n

For over two decades, the Mills River factory has been a key production site for pressure-sensitive label materials under the Raflatac brand, according to UPM Adhesive Materials.<\/p>\n

UPM Adhesive Materials Americas senior vice-president Brinder Gill said: \u201cThis investment in new coating technology will enable us and our customers to benefit from new capabilities in advanced label material production.<\/p>\n

\u201cAdditionally, it will bring advanced label production closer to our customers in the Americas, enabling us to service them more effectively.\u201d<\/p>\n

This investment will enable the factory to continue to supply customers with paper and film label materials while expanding its offerings to include advanced label materials.<\/p>\n

Last month, UPM Raflatac\u2019s business area and reporting segment was rebranded<\/a> as UPM Adhesive Materials. The change reflects the company\u2019s growth in graphics solutions via strategic acquisitions.<\/p>\n

UPM Adhesive Materials utilises the company\u2019s expertise in adhesives, material performance, and services to deliver enhanced value to customers, states the company.<\/p>\n

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