{"id":845,"date":"2024-07-15T10:07:57","date_gmt":"2024-07-15T14:07:57","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=845"},"modified":"2024-07-15T10:07:57","modified_gmt":"2024-07-15T14:07:57","slug":"muller-partners-with-navilens-to-enhance-packaging-accessibility-for-bps-people","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=845","title":{"rendered":"M\u00fcller partners with NaviLens to enhance packaging accessibility for BPS people"},"content":{"rendered":"


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The M\u00fcller Light range will be the first to receive the update. Credit: M\u00fcller UK and Ireland.<\/figcaption><\/figure>\n<\/p><\/div>\n

M\u00fcller Yogurt & Desserts has integrated NaviLens codes into its product packaging to enhance accessibility for blind and partially sighted (BPS) individuals.\u00a0\u00a0<\/p>\n

This initiative, claimed to be the first within the UK dairy sector, is part of the company\u2019s ongoing brand and packaging refresh.\u00a0<\/p>\n

M\u00fcller will implement NaviLens\u2019 technology across all its products, starting with the M\u00fcller Light range.\u00a0<\/p>\n

This technology sees high-contrast colour codes printed on product packaging that can be detected by a smartphone camera from a distance up to 12 times further than a QR code, and at a wide reading angle of 160 degrees.\u00a0\u00a0<\/p>\n

Unlike QR codes, users do not need to pinpoint the code\u2019s location to scan it.\u00a0<\/p>\n

The NaviLens codes on M\u00fcller products can be scanned using the corresponding app, with audio and haptic indications enabling users to locate and focus the code within the camera\u2019s view.\u00a0\u00a0<\/p>\n

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