{"id":8463,"date":"2025-07-28T10:29:08","date_gmt":"2025-07-28T14:29:08","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=8463"},"modified":"2025-07-28T10:29:08","modified_gmt":"2025-07-28T14:29:08","slug":"aagard-launches-versacase-grip-for-retail-ready-packaging","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=8463","title":{"rendered":"Aagard Launches VersaCase\u2122 Grip for Retail Ready Packaging"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p>Aagard, a leading manufacturer of integrated packaging systems, has announced the launch of its latest innovation in retail-ready packaging: VersaCase\u2122 Grip. This patent-pending case format builds on the success of the VersaCase Secure platform and introduces a unique internal grip feature that holds product upright within the case, maintaining presentation integrity through the very last unit.<\/p>\n<p>VersaCase\u2122 Grip was born out of Aagard\u2019s close collaboration with Energizer, a global leader in batteries. When Energizer set out to eliminate plastic from their packaging and start fresh with an entirely new suite of sustainable solutions, they partnered with Aagard to help reimagine everything\u2014from <a href=\"https:\/\/www.packagingstrategies.com\/topics\/3041-paperboard-corrugated-cartons\" id=\"\" rel=\"noopener noreferrer\" target=\"_blank\">cartons<\/a> and sleeves to cases and retail displays.<\/p>\n<p>\u201cWe weren\u2019t just designing packaging,\u201d said Jason Norlien, VP of Sales at Aagard. \u201cWe were engineering a system that had to support high-speed automation, <a href=\"https:\/\/www.packagingstrategies.com\/topics\/2678-sustainable-packaging\" id=\"\" rel=\"noopener noreferrer\" target=\"_blank\">sustainability<\/a> goals, and flawless shelf presentation\u2014without adding work for retail employees.\u201d<\/p>\n<h4>The result is VersaCase\u2122 Grip:<\/h4>\n<ul>\n<li>A one-piece, retail-ready case that requires no box cutter<\/li>\n<li>Secures product in an upright position for maximum brand visibility<\/li>\n<li>Reduces retail labor and setup time<\/li>\n<li>Supports flexible packaging formats, such as stand-up pouches and hang-tab cartons<\/li>\n<\/ul>\n<p>Unlike other solutions, Aagard\u2019s VersaCase\u2122 platforms carry no per-unit royalty fees\u2014offering brands a cost-effective path to custom, patent-pending performance. Both the Secure and Grip versions are tailor-made to fit each customer\u2019s product and use case, with options ideal for club stores, high-velocity retail, and sustainable brand initiatives.<\/p>\n<p>VersaCase\u2122 Grip is available now and already in production for multiple high-profile CPG projects. <a href=\"https:\/\/www.aagard.com\/2025-pack-expo-show?_hsenc=p2ANqtz--JKjtYpqHvQU-K2ure46oxSpHriWCDdrDb0NBtHRYDLfo3UkZZ8YdpQsBqQUSOkyQfxv_fPzDyDxFDK0oLzehkORms0w&amp;_hsmi=367776859&amp;utm_campaign=14247823-Pack+Expo+2025&amp;utm_content=367776859&amp;utm_medium=email&amp;utm_source=hs_automation#versacase-grip\" id=\"\" rel=\"noopener noreferrer\" target=\"_blank\">Aagard will also be showcasing\u00a0<span style=\" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;\">VersaCase\u2122 Grip and other innovations at PACK EXPO Las Vegas<\/span><\/a><span style=\" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;\">, taking place from September 29-October 1, 2025, at Booth W-1164.<\/span><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.packagingstrategies.com\/articles\/105859-aagard-launches-versacase-grip-for-retail-ready-packaging\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aagard, a leading manufacturer of integrated packaging systems, has announced the launch of its latest innovation in retail-ready packaging: VersaCase\u2122 Grip. This patent-pending case format builds on the success of the VersaCase Secure platform and introduces a unique internal grip feature that holds product upright within the case, maintaining presentation integrity through the very last [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[1553,240,346,54],"class_list":["post-8463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-batteries","tag-pack-expo","tag-retail","tag-sustainability"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/8463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8463"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/8463\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/8464"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}