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As demand for premium tequila continues to surge, Pernod Ricard\u2019s Altos<\/a> tequila is making a bold statement with the launch of a striking new bottle. Inspired by its artisanal production and deep-rooted Mexican heritage, the eye-catching redesign is set to boost Altos\u2019 visibility on-shelf and on back bars across the globe, while championing sustainability. Starting with its largest market, the new packaging will debut in the US from July, before rolling out globally from September.<\/p>\n As one of the top 10 super premium tequilas<\/a> in the US and consistently voted a top tequila for Margaritas and Palomas by bartenders internationally, Altos already has strong brand presence globally. The evolution of the new design builds on that equity by preserving iconic features, like its distinct wooden lid, while dialing up its premium, crafted appeal. Inspired by Mexico\u2019s vibrant r\u00f3tulos \u2013 hand-painted street signs known for their expressive character and typography \u2013 the new bottle celebrates the \u201cMaker Spirit\u201d at the heart of Altos\u2019 artisanal process, bringing the brand\u2019s heritage to life visually, while paying homage to authentic Mexican culture. It\u2019s a purpose perfectly captured in the brand\u2019s \u2018bold new look, same exceptional tequila\u2019 tagline.<\/p>\n \u201cBartenders and consumers love Altos for its authenticity, craftsmanship and quality, but in today\u2019s crowded tequila market, liquid that wins on taste needs packaging to match,\u201d says Daniela Via \u2013 Global Marketing and S&R Vice President at House of Tequila, Pernod Ricard. \u201cOur new bottle makes sure Altos stands out at first glance. It\u2019s bold, attention-grabbing and unmistakably Mexican \u2013 perfectly-crafted to win consumer consideration.\u201d<\/p>\n Pre-launch research suggests the new look is set to do exactly that, having tested significantly better than the previous bottle. Alongside creating greater standout on-shelf and increasing value and authenticity perceptions, the new design has increased purchase intent by over 30%.\u00a0<\/p>\n