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Mars, Incorporated<\/a>, a global leader in pet care products and services, continues to make progress in recyclable pet food packaging<\/a> with the launch of a new mono material pouch for its WHISKAS\u00ae brand in the UK and Germany.\u00a0<\/p>\n The new WHISKAS\u00ae pouches are designed to be recyclable, compatible with current or emerging recycling infrastructure. The switch to recyclable material has reduced the carbon footprint of the packaging by 46%.\u00a0<\/p>\n The innovative packaging moves away from traditional multi-material pouches which are difficult for consumers to recycle due to inseparable plastic and aluminum materials. The new mono material packaging, made with polypropylene, has heat-resistant characteristics that allow for high temperature sterilization and is possible to be recycled. \u00a0<\/p>\n The recyclable packaging, initially launched with WHISKAS\u00ae Tasty Mix Country Collection 12 Pack, is available through all UK retailers and through German retailer, Rewe. \u00a0<\/p>\n \u201cWe want to contribute to a circular economy<\/a> where packaging material never becomes waste. The transition to mono material pouches has required ground-breaking, innovative material science and we will continue to drive innovation in packaging to help build the world we want tomorrow.\u201d \u2013 Elisabetta Pierangelo, VP R&D, Mars Pet Nutrition \u00a0<\/p>\n This new innovation is in support of Mars\u2019 Sustainable in a Generation Plan which defines a three-pillar sustainable packaging<\/a> strategy consisting of eliminating unnecessary packaging, redesigning for circularity, and investing to close the loop.\u00a0<\/p>\n<\/div>\n