{"id":8530,"date":"2025-07-31T06:06:00","date_gmt":"2025-07-31T10:06:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=8530"},"modified":"2025-07-31T06:06:00","modified_gmt":"2025-07-31T10:06:00","slug":"gift-of-life-debuts-hero-gum-to-make-marrow-donor-registration-easy-and-fun","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=8530","title":{"rendered":"Gift Of Life Debuts \u2018Hero Gum\u2019 To Make Marrow Donor Registration Easy and Fun"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p>Gift of Life is a non-profit organization that operates a bone marrow and blood stem cell registry and facilitates transplants between donors and those afflicted with blood cancers like leukemia, lymphoma, and myeloma.<\/p>\n<p>A common way to test donors is a painless cheek swab, but Gift of Life, in partnership with Labcorp and Mars-owned Wrigley\u2019s Doublemint, has devised a tastier and more fun way to register donors with Hero Gum.<\/p>\n<p>Hero Gum is a new kit that uses chewing gum to collect a viable, scientifically validated sample for Human Leukocyte Antigen (HLA) typing. Chewing the gum for as little as five minutes leaves DNA-rich cheek cells, which Labcorp then tests. The chewer then gets placed on a registry, the first step in potentially saving the life of someone with a blood cancer.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/gift-of-life-debuts-hero-gum-to-make-marrow-donor-registration-easy-and-fun\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gift of Life is a non-profit organization that operates a bone marrow and blood stem cell registry and facilitates transplants between donors and those afflicted with blood cancers like leukemia, lymphoma, and myeloma. A common way to test donors is a painless cheek swab, but Gift of Life, in partnership with Labcorp and Mars-owned Wrigley\u2019s [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-8530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/8530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8530"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/8530\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/8531"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}