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General Mills\u2019 Monsters cereals\u2014Count Chocula, Boo Berry, and Franken Berry\u2014are being reimagined as fuzzy puppet characters through a new collaboration with the Jim Henson Company, which is celebrating its 70th anniversary. Since their debut in 1971, Monsters cereals have been a seasonal staple, General Mills says.<\/p>\n
Starting in August, limited-edition boxes will hit shelves featuring puppet-themed versions of the Monsters. Consumers can flip each box for a look at how the team from Jim Henson\u2019s Creature Shop used their puppet-building expertise and artistry to reimagine the characters as part of the family of monsters from throughout The Jim Henson Company\u2019s 70-year history. <\/p>\n
In addition, beginning Tuesday, October 7, a fuzzy Franken Berry box\u2014designed to mimic the fleece-like texture of the newly created puppets\u2014will be available exclusively on Walmart.com<\/a>\u00a0for $7.70.<\/p>\n \u201cThis is more than a cereal box, it\u2019s a piece of art,\u201d says Mindy Murray, brand experience director for morning foods, General Mills. \u201cWe know that fans have an incredible love for Monsters and anticipate their return every year. That\u2019s why we knew the partnership with The Jim Henson\u00a0Company was the perfect way to deliver surprise and delight\u2014and the first-of-its-kind fuzzy Franken Berry box.\u201d \u00a0<\/span><\/p>\n \u201cFor 70 years, The Jim Henson Company has brought some of the world\u2019s most memorable and \u00a0adored characters to life and our incredible team at Jim Henson\u2019s Creature Shop especially enjoyed realizing these beloved Monsters as puppets for the first time ever,\u201d says Nicole Goldman, EVP of branding for The Jim Henson Company. \u201cThis irreverent and funny take on these well-known characters will make this Halloween especially memorable for the amazing and loyal fans of both Monsters Cereals and The Jim Henson Company.\u201d<\/p>\n<\/div>\n