{"id":8572,"date":"2025-08-04T04:07:26","date_gmt":"2025-08-04T08:07:26","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=8572"},"modified":"2025-08-04T04:07:26","modified_gmt":"2025-08-04T08:07:26","slug":"mccain-foods-launches-new-brand-identity-and-packaging-in-india","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=8572","title":{"rendered":"McCain Foods launches new brand identity and packaging in India"},"content":{"rendered":"


\n<\/p>\n

\n
\n
\n \n <\/picture>
The announcement was made at an event in Ahmedabad. Credit: McCain Foods\/Business Wire India.<\/figcaption><\/figure>\n<\/p><\/div>\n

McCain Foods has introduced a new brand identity and packaging in India, signalling the company\u2019s commitment to sourcing responsibly.<\/p>\n

The announcement was made at an event in Ahmedabad, Gujarat, where McCain\u2019s operations in India began.<\/p>\n

The refreshed brand identity is centred around the theme \u2018Rooted in Real\u2019, which underscores McCain\u2019s focus on regenerative farming and sustainable collaborations, according to the company.<\/p>\n

The new visual identity includes a contemporary logo that reflects the essence of the farm-to-family journey, inspired by elements such as warmth and rolling hills.<\/p>\n

McCain Foods\u2019 redesigned packaging aims to enhance shelf visibility and convey freshness while also appealing to local consumer preferences. This transformation seeks to change perceptions of frozen food, presenting it as fresh, natural, and of restaurant quality.<\/p>\n

McCain Foods India managing director Mainak Dhar said: \u201cWe are proud to introduce our new visual identity that honours our heritage, embraces the future, and reaffirms the values that have always defined us \u2013 real food, real people, and real purpose.<\/p>\n

\u201cThis transformation is deeply rooted in our pride for the farmers who grow our ingredients, the dedicated teams who bring our products to life, and the families who welcome McCain to their tables.<\/p>\n

\u201cOur new packaging is designed to inspire trust and excitement, and the \u2018Rooted in Real\u2019 platform is a steadfast promise \u2013 to remain true to the quality of our ingredients, the authenticity of our flavours, and the meaningful connections we foster every day.\u201d<\/p>\n

Additionally, the event showcased McCain\u2019s commitment to regenerative farming practices in India, which aim to preserve biodiversity, improve soil health, and support climate-resilient agriculture.<\/p>\n

<\/p>\n

<\/p>\n

\n