{"id":8580,"date":"2025-08-04T08:12:29","date_gmt":"2025-08-04T12:12:29","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=8580"},"modified":"2025-08-04T08:12:29","modified_gmt":"2025-08-04T12:12:29","slug":"blim-skincare-ditches-soft-neutrals-for-sharp-edges-and-bolder-blocks","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=8580","title":{"rendered":"Blim Skincare Ditches Soft Neutrals for Sharp Edges and Bolder Blocks"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p>Blim Skincare\u2019s packaging, designed by <a href=\"https:\/\/projectyuli.com\" target=\"_blank\" rel=\"noreferrer noopener\">Project Yuli<\/a>, plays with bold geometry and crisp type to full effect. The vertical logotype disrupts the typical skincare shelf language, combining oversized, softened sans-serif characters with clean color blocking. <\/p>\n<p>The high-contrast palette with its punchy red, yellow, and whites carries through from the carton to the product itself, making it instantly scannable. The typographic system does most of the heavy lifting, keeping things editorial but never overly clinical. It\u2019s sunscreen, but it\u2019s full of emotion.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/yuli-m\/overlay\/about-this-profile\/\">Yuli M<\/a>, founder of ProjectYuli, shares more about the design process below.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/blim-skincare-ditches-soft-neutrals-for-sharp-edges-and-bolder-blocks\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blim Skincare\u2019s packaging, designed by Project Yuli, plays with bold geometry and crisp type to full effect. The vertical logotype disrupts the typical skincare shelf language, combining oversized, softened sans-serif characters with clean color blocking. The high-contrast palette with its punchy red, yellow, and whites carries through from the carton to the product itself, making [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-8580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/8580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8580"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/8580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/8581"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}