{"id":8592,"date":"2025-08-05T03:25:00","date_gmt":"2025-08-05T07:25:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=8592"},"modified":"2025-08-05T03:25:00","modified_gmt":"2025-08-05T07:25:00","slug":"marxs-refresh-lifts-phoenix-organics-from-the-ashes-of-obscurity","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=8592","title":{"rendered":"Marx\u2019s Refresh Lifts Phoenix Organics From The Ashes Of Obscurity"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p>Founded in 1986, Phoenix Organic is one of the earliest organic soda brands. Starting with a brewed ginger beer, Phoenix became a beloved New Zealand beverage brand.<\/p>\n<p>Over time, however, the brand became disjointed and muddled, leading to consumer confusion. That confusion was turning Phoenix into a forgotten brand with a downturn in popularity and sales.<\/p>\n<p>Looking to change its fortunes and return to its previous status in the market, Phoenix Organics turned to New Zealand-based creative agency\u00a0<a target=\"_blank\" href=\"https:\/\/marxdesign.co.nz\/\" rel=\"noreferrer noopener\">Marx<\/a>.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/marxs-refresh-lifts-phoenix-organics-from-the-ashes-of-obscurity\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Founded in 1986, Phoenix Organic is one of the earliest organic soda brands. Starting with a brewed ginger beer, Phoenix became a beloved New Zealand beverage brand. Over time, however, the brand became disjointed and muddled, leading to consumer confusion. That confusion was turning Phoenix into a forgotten brand with a downturn in popularity and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-8592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/8592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8592"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/8592\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/8593"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}