{"id":8646,"date":"2025-08-07T05:40:58","date_gmt":"2025-08-07T09:40:58","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=8646"},"modified":"2025-08-07T05:40:58","modified_gmt":"2025-08-07T09:40:58","slug":"mi-sedaap-unveils-new-packaging-for-original-fried-noodles-in-us","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=8646","title":{"rendered":"Mi Sedaap unveils new packaging for Original Fried Noodles in US"},"content":{"rendered":"


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The clearer information layout simplifies the shopping and cooking experience. Credit: Mi Sedaap\/Jans Enterprise\/EIN Presswire.<\/figcaption><\/figure>\n<\/p><\/div>\n

Asian noodle brand Mi Sedaap has introduced a refreshed packaging design for its Original Fried Noodles, aimed at enhancing its visibility in US retail channels.<\/p>\n

This updated packaging is intended to strengthen the brand\u2019s connection with international consumers and reportedly emphasises its commitment to quality and innovation.<\/p>\n

The new packaging features a modern aesthetic with bright colours and a dynamic layout, making it easier for consumers to identify the product.<\/p>\n

Multilingual labels reflect the brand\u2019s Indonesian heritage while a clearer information layout simplifies the shopping and cooking experience.<\/p>\n

Key features include colour schemes representing the Mi Goreng flavour, prominently displayed halal certification, and an \u2018Export Quality\u2019 badge to build consumer trust.<\/p>\n

The product name and tagline have been modernised to \u2018Truly Delicious\u2019 in English for better international recognition.<\/p>\n

Enhanced food photography showcases the noodles\u2019 texture and quality, focusing on freshness and flavour, according to the company.<\/p>\n

The refreshed packaging is expected to enhance visibility in both retail and online environments, including Asian grocery stores such as 99 Ranch Market and H Mart, as well as major e-commerce platforms such as Amazon and TikTok Shop.<\/p>\n

The new packaging began its rollout in March 2025, with full nationwide availability anticipated by the fourth quarter of this year.<\/p>\n

Mi Sedaap was founded in 2003 as a brand under Indonesia\u2019s Wings Group.<\/p>\n

Distributed by Jans Enterprises in the US, Mi Sedaap is integrating into mainstream grocery channels.<\/p>\n

Jans Enterprises\u00a0CEO Anthony Kartawinata said: \u201cAt Jans, we\u2019re proud to unveil the bold new look of Mi Sedaap Original Fried Noodles in the US \u2013 a fresh design that reflects our commitment to quality, innovation, and unforgettable flavour.\u201d<\/p>\n

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