German vegan health foods company Vetain has adopted packaging company Sonoco\u2019s paper-based GreenCan solution for its protein powders and supplements.<\/p>\n
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This move, which aligns with Vetain\u2019s efforts towards sustainability, provides a more recyclable packaging option, with at least 96% paper content compared to the previous rigid paper can with a metal end.<\/p>\n
This new packaging solution is now available in the German market.<\/p>\n
The collaboration between Vetain and Sonoco began in 2023, as Vetain intended to transition to a fully paper packaging solution.<\/p>\n
Two years into the partnership, Vetain has switched to Sonoco\u2019s GreenCan with a paper end, a solution that is fully recyclable within the paper stream and meets Europe\u2019s recycling standards.<\/p>\n
Vetain co-founder and CEO Philipp Riedl said: \u201cAs former athletes, it was clear to us when launching Vetain, that we wanted to offer a high-quality and great-tasting alternative to the additive-packed products already on the market. <\/p>\n
\u201cThe supplement market is very competitive, therefore, having a brand with sustainability at its core \u2013 from product to packaging \u2013 is a big USP [unique selling point] for us.<\/p>\n
\u201cOur packaging needed to demonstrate this. Being able to use fully recyclable packaging for our protein powders and other powder-based products supports our brand perception, and many of our customers have praised our new paper-based packaging.\u201d<\/p>\n
Vetain has implemented several initiatives to support the environment. For every product purchased, the company plants two mangrove trees with its partner EdenProjects.<\/p>\n
Sonoco Europe consumer senior sales manager Oliver Kock said: \u201cInitially, Vetain started out using GreenCan with a metal end. However, after the Vetain team expressed its clear commitment to sustainability and keeping its ecological footprint as small as possible, the company started using GreenCan with a paper end, ensuring its customers can recycle the entire can.\u201d<\/p>\n
Founded in 2021 by athletes Luca Gruber and Riedl, Vetain has gained over 200,000 customers across Europe. The company has achieved an annual turnover of \u20ac20m ($23.3m) with a team of 23 employees.<\/p>\n
Vetain\u2019s product range includes protein powder, protein bars, nut butters, toppings, and supplements.<\/p>\n
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