{"id":8877,"date":"2025-08-21T08:06:27","date_gmt":"2025-08-21T12:06:27","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=8877"},"modified":"2025-08-21T08:06:27","modified_gmt":"2025-08-21T12:06:27","slug":"yankee-candle-refresh-keeps-the-brands-heritage-flame-lit","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=8877","title":{"rendered":"Yankee Candle Refresh Keeps The Brand\u2019s Heritage Flame Lit"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Yankee Candle started in 1969 when founder Michael Kittredge created a scented candle made of crayons as a Christmas gift for his mother. Since then, the brand, initially called \u201cCandles by Michael Kittredge,\u201d has become a stalwart in all things wax and wicks.<\/p>\n<p>Considering Yankee Candle\u2019s significant presence in the candle category and decades-long legacy, making substantial changes to the visual identity can be a fine needle to thread. Any refresh to Yankee Candle has to balance the long-standing and positive heritage brand while contemporizing enough to attract and keep newer and younger generations of consumers.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/yankee-candle-refresh-keeps-the-brands-heritage-flame-lit\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yankee Candle started in 1969 when founder Michael Kittredge created a scented candle made of crayons as a Christmas gift for his mother. Since then, the brand, initially called \u201cCandles by Michael Kittredge,\u201d has become a stalwart in all things wax and wicks. Considering Yankee Candle\u2019s significant presence in the candle category and decades-long legacy, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[2565],"class_list":["post-8877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-yankee-candle"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/8877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8877"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/8877\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/8878"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}