{"id":8955,"date":"2025-08-27T09:00:29","date_gmt":"2025-08-27T13:00:29","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=8955"},"modified":"2025-08-27T09:00:29","modified_gmt":"2025-08-27T13:00:29","slug":"cracker-barrel-drops-new-logo-amidst-outrage","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=8955","title":{"rendered":"Cracker Barrel Drops New Logo Amidst \u2018Outrage\u2019"},"content":{"rendered":"


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Meet the new boss. It\u2019s same as the old boss.<\/p>\n

Of course, we speak of Uncle Herschel. You know, the guy on the Cracker Barrel logo whose name no one knew last week until he was jettisoned from the restaurant chain\u2019s logo via a\u00a0highly contentious redesign<\/a>.<\/p>\n

Yesterday, after relentless dogpiling from creative types on LinkedIn who are growing increasingly comfortable with\u00a0outsourcing their tone of voice to ChatGPT<\/a>, not to mention\u00a0every conservative<\/a>\u00a0on Twitter railing against its \u201csoulless\u201d update, Cracker Barrel finally backed down and said they would stick with their original logo. The brand moved through the usual phases of a \u201cbad\u201d redesign, from nobly defending it to publicly decrying they wouldn\u2019t back down while listening to Tom Petty, and eventually, acceptance, saying they \u201ccould have done a better job<\/a>,\u201d and then finally\u00a0killing it off<\/a>\u00a0and course-correcting.\u00a0<\/p>\n