{"id":9028,"date":"2025-09-01T09:07:52","date_gmt":"2025-09-01T13:07:52","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9028"},"modified":"2025-09-01T09:07:52","modified_gmt":"2025-09-01T13:07:52","slug":"fuwafuwa-beer-wraps-its-can-in-fluff","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9028","title":{"rendered":"Fuwafuwa Beer Wraps Its Can in Fluff"},"content":{"rendered":"<p> <br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/thedieline.com\/wp-content\/uploads\/2025\/08\/fuwa-fuwa-beer-8d4ce5120f408415d772e26492d68209-1.png\" \/><\/p>\n<div>\n<p>Fuwafuwa Beer, designed by students Zhang Licheng, <a href=\"https:\/\/www.instagram.com\/xiaoyiiiiindesign\" target=\"_blank\" rel=\"noreferrer noopener\">Jin Xiaoyi<\/a>, <a href=\"https:\/\/rzyensss.myportfolio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Licheng Zhang<\/a>, flips the usual beer packaging script with a furry, tactile sleeve that looks more like a plush toy than your typical beer can. <\/p>\n<p>The typeface is playful yet clean, pairing rounded edges with simple black-on-white printing that keeps the focus on the texture. A small illustrated bear anchors the identity, connecting the name \u201cfuwafuwa\u201d (Japanese for \u201cfluffy\u201d) to the product. This is where the fun is in student projects, imagining the impossible.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/fuwafuwa-beer-wraps-its-can-in-fluff\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fuwafuwa Beer, designed by students Zhang Licheng, Jin Xiaoyi, Licheng Zhang, flips the usual beer packaging script with a furry, tactile sleeve that looks more like a plush toy than your typical beer can. The typeface is playful yet clean, pairing rounded edges with simple black-on-white printing that keeps the focus on the texture. A [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-9028","post","type-post","status-publish","format-standard","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9028"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9028\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}