{"id":9134,"date":"2025-09-08T02:23:00","date_gmt":"2025-09-08T06:23:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9134"},"modified":"2025-09-08T02:23:00","modified_gmt":"2025-09-08T06:23:00","slug":"blue-aprons-rebrand-reflects-its-new-dedication-to-flexible-options-in-the-kitchen","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9134","title":{"rendered":"Blue Apron\u2019s Rebrand Reflects Its New Dedication To Flexible Options In The Kitchen\u00a0"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p>Blue Apron is going\u2026 less blue.\u00a0\u00a0\u00a0\u00a0<\/p>\n<p>It\u2019s part of the meal delivery service\u2019s new rebrand\u2013and it makes sense.\u00a0<\/p>\n<p>The meal kit that\u2019s been a popular mainstay for the past decade has gone under the knife with the right amount of visual tweaks. But the rebrand itself goes further than that, as most rebrands, to some degree, should. Instead of the strict subscription delivery model it has been boxing up for the past 13 years, Blue Apron has introduced a slew of flexible options to fit into the different lifestyles of many more busy Americans.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/blue-aprons-rebrand-reflects-its-new-dedication-to-flexible-options-in-the-kitchen\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blue Apron is going\u2026 less blue.\u00a0\u00a0\u00a0\u00a0 It\u2019s part of the meal delivery service\u2019s new rebrand\u2013and it makes sense.\u00a0 The meal kit that\u2019s been a popular mainstay for the past decade has gone under the knife with the right amount of visual tweaks. But the rebrand itself goes further than that, as most rebrands, to some [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-9134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9134"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9134\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/9135"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}