{"id":9136,"date":"2025-09-08T04:18:00","date_gmt":"2025-09-08T08:18:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9136"},"modified":"2025-09-08T04:18:00","modified_gmt":"2025-09-08T08:18:00","slug":"ghosted-sweethearts-are-for-that-special-someone-whos-no-longer-replying-to-you","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9136","title":{"rendered":"\u2018Ghosted Sweethearts\u2019 Are For That Special Someone Who\u2019s No Longer Replying To You"},"content":{"rendered":"


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Chocolate dominates Valentine\u2019s Day when it comes to sweet, confectionery gifting. But perhaps just as prevalent on the day of love are those tiny, chalky, little Sweethearts. The small morsels imprinted with short missives are a staple on Valentine\u2019s, but Sweethearts is now moving in on another holiday full of candy\u2014Halloween.<\/p>\n

Sweethearts is getting in on the Spooky Season action with a new \u201cGhosted\u201d version of its signature candy. Unlike typical candies with messages like \u201cBe Mine,\u201d Ghosted Sweethearts are intentionally left blank, a nod to the notion of being \u201cghosted,\u201d which refers to a sudden and often unexplained cut-off in communication. When it comes to dating, having someone you\u2019re romantically involved with or interested in ghosting you can indeed be frightening.\u00a0<\/p>\n

Working with creative agency\u00a0Tombras<\/a>, the packaging for Ghosted Sweethearts starts with the design of conventional Sweethearts but gives the text and graphics a ghostly, ephemeral effect. The bottom of the front of the box features copy that reads, \u201cMessages that disappear like you did,\u201d and the brand encourages people to gift this version of Sweethearts to those who have ghosted them.<\/p>\n