{"id":9158,"date":"2025-09-08T04:09:13","date_gmt":"2025-09-08T08:09:13","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9158"},"modified":"2025-09-08T04:09:13","modified_gmt":"2025-09-08T08:09:13","slug":"proampac-and-divilly-brothers-launch-recyclable-packaging-for-irish-meat","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9158","title":{"rendered":"ProAmpac and Divilly Brothers launch recyclable packaging for Irish meat"},"content":{"rendered":"


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Divilly Brothers offers premium cooked and sliced meats. Credit: ProAmpac\/Business Wire.<\/figcaption><\/figure>\n<\/p><\/div>\n

Flexible packaging provider ProAmpac has partnered Divilly Brothers, which crafts cooked and sliced meats, to introduce ProActive Recyclable FibreSculpt packaging to the Irish chilled cooked meats market.<\/p>\n

ProActive Recyclable FibreSculpt is a fibre-based, high-barrier packaging solution suitable for thermoforming applications such as chilled cooked meats, sliced cheese and fish.<\/p>\n

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It complies with the on-pack recycling label (OPRL) guidelines and has a more than 90% fibre content, making it kerbside recyclable in the UK and Ireland.<\/p>\n

This innovation aids brands in achieving their sustainability goals and offers a unique selling proposition, according to ProAmpac.<\/p>\n

Divilly Brothers managing director Peter Divilly stated: \u201cQuality has always been at the heart of what we do.<\/p>\n

\u201cPartnering with ProAmpac to introduce this recyclable, fibre-based packaging enables us to underscore our environmental commitment while ensuring the freshness our customers value.\u201d<\/p>\n

Divilly Brothers plans to introduce its new ham range with no added nitrite in recyclable FibreSculpt packaging. This move aims to reduce plastic usage while ensuring product integrity and a premium shelf presence.<\/p>\n

ProAmpac product development engineer Adam West stated: \u201cWorking with Divilly Brothers to launch FibreSculpt in Ireland \u2014 and doing so alongside the debut of their no-added-nitrite ham \u2014 demonstrates how performance and environmental responsibility can go hand in hand.<\/p>\n

\u201cThis technology delivers operational efficiency, product shelf life, and strong consumer appeal \u2014 without compromising recyclability.\u201d<\/p>\n

In June 2025, ProAmpac teamed up with Western Michigan University<\/a> (WMU) in the US to progress the creation of sustainable fibre-based packaging solutions. It also collaborated with ScottsMiracle-Gro<\/a> to launch a spouted pouch for Ortho Home Defense Max.<\/p>\n

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