{"id":9166,"date":"2025-09-09T05:38:43","date_gmt":"2025-09-09T09:38:43","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9166"},"modified":"2025-09-09T05:38:43","modified_gmt":"2025-09-09T09:38:43","slug":"heinekens-strongbow-adds-navilens-levels-to-packaging","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9166","title":{"rendered":"Heineken\u2019s Strongbow adds NaviLens levels to packaging"},"content":{"rendered":"


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Strongbow\u2019s move to integrate NaviLens technology will enhance the shopping experience for those with visual impairments. Credit: DenisMArt\/Shutterstock.com.<\/figcaption><\/figure>\n<\/p><\/div>\n

Heineken\u2019s Strongbow cider, in collaboration with the inclusive marketing agency Purple Goat, has incorporated NaviLens assistive technology into its packaging to support blind and partially sighted consumers.<\/p>\n

The cider brand has added a high-contrast NaviLens QR code to its cans. The code will enable customers to access product information through audio and written formats via the NaviLens smartphone app.<\/p>\n

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Strongbow cider brand director Rachel Holms stated: This wasn\u2019t just about adding a QR code, it\u2019s about understanding how people actually experience our product. Hearing directly from blind and visually impaired creators helped us see the gaps we hadn\u2019t considered, and that input has shaped something far more meaningful. It\u2019s a clear reminder that inclusive design isn\u2019t optional \u2013 it\u2019s essential.\u201d<\/p>\n

The move comes as research indicates that 90% of disabled consumers encounter obstacles while shopping.<\/p>\n

Strongbow\u2019s move to integrate NaviLens technology directly addresses these challenges, offering a solution that enhances the shopping experience for those with visual impairments.<\/p>\n

Purple Goat global client director Dom Hyams stated: \u201cThere is a huge opportunity for brands to connect with what is often an untapped customer base by simply thinking through an accessible and inclusive lens from the outset. True brand strength comes from understanding all customers\u2019 needs and naturally a product and brand experience that creates loyalty, connection and, with it, commercial growth.\u201d<\/p>\n

The NaviLens system, already a feature of UK public transport and tested by different food giants, is now making its debut in the alcohol industry through Strongbow.<\/p>\n

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