{"id":9171,"date":"2025-09-09T07:58:00","date_gmt":"2025-09-09T11:58:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9171"},"modified":"2025-09-09T07:58:00","modified_gmt":"2025-09-09T11:58:00","slug":"heinzs-latest-looks-familiar-campaign-connects-logo-shape-to-fry-boxes","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9171","title":{"rendered":"Heinz\u2019s Latest \u2018Looks Familiar\u2019 Campaign Connects Logo Shape To Fry Boxes"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Conventional French fry holders are typically trapezoidal in shape. This shape is easy to hold in a hand, allows for venting\u2014which prevents French fries from getting soggy\u2014and can be shipped and stored flat.<\/p>\n<p>Coincidentally, the trapezoid-shaped fry holders bear a striking resemblance to Heinz\u2019s signature keystone, something the ketchup and condiment brand recently noticed. As part of the brand\u2019s latest global campaign, \u201cLooks Familiar,\u201d created with agency\u00a0<a target=\"_blank\" href=\"http:\/\/www.rethinkideas.com\/\" rel=\"noreferrer noopener\">Rethink<\/a>, highlights the similarities between the ubiquitous French fry holder and Heinz\u2019s keystone logo shape.<\/p>\n<figure class=\"wp-block-image alignleft size-large\"><\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/heinzs-latest-looks-familiar-campaign-connects-logo-shape-to-fry-boxes\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conventional French fry holders are typically trapezoidal in shape. This shape is easy to hold in a hand, allows for venting\u2014which prevents French fries from getting soggy\u2014and can be shipped and stored flat. Coincidentally, the trapezoid-shaped fry holders bear a striking resemblance to Heinz\u2019s signature keystone, something the ketchup and condiment brand recently noticed. As [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-9171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9171"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9171\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/9172"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}