{"id":9260,"date":"2025-09-15T08:24:55","date_gmt":"2025-09-15T12:24:55","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9260"},"modified":"2025-09-15T08:24:55","modified_gmt":"2025-09-15T12:24:55","slug":"for-mieta-the-toothpaste-is-out-of-the-tube","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9260","title":{"rendered":"For Mieta, the Toothpaste is Out of the Tube"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p>Mieta Natural Toothpaste is a conceptual brand designed by\u00a0<a href=\"https:\/\/moonpie.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Moonpie Studio<\/a>\u00a0that turns a bathroom staple into something beautiful. Most notably, though, the project ditches the toothpaste tube and offers a refillable alternative. Plus, it rids consumers of the all-too-common frustration of attempting to get all the toothpaste out of the tube.\u00a0<\/p>\n<p>The packaging design leans on typography with a sharp contrast between blocky sans serif for the brand name and a loose, handwritten script for the flavor, giving the brand a timeless quality. The colors do the heavy lifting with bright citrus orange, cooling mint blue, each shade tied directly to the ingredients inside. The jars are pared-back white, while the boxes carry the punchy hues, creating a balance between clinical and playful.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/for-mieta-the-toothpaste-is-out-of-the-tube\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mieta Natural Toothpaste is a conceptual brand designed by\u00a0Moonpie Studio\u00a0that turns a bathroom staple into something beautiful. Most notably, though, the project ditches the toothpaste tube and offers a refillable alternative. Plus, it rids consumers of the all-too-common frustration of attempting to get all the toothpaste out of the tube.\u00a0 The packaging design leans on [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-9260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9260"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/9261"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}