{"id":9262,"date":"2025-09-15T09:14:32","date_gmt":"2025-09-15T13:14:32","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9262"},"modified":"2025-09-15T09:14:32","modified_gmt":"2025-09-15T13:14:32","slug":"green-mountain-gringo-unveils-brand-redesign-for-salsa-and-tortilla-strips","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9262","title":{"rendered":"Green Mountain Gringo Unveils Brand Redesign for Salsa and Tortilla Strips"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p><a href=\"https:\/\/greenmountaingringo.com\/\" id=\"\" rel=\"noopener noreferrer\" target=\"_blank\">Green Mountain Gringo<\/a>, makers of all-natural salsas and tortilla strips in Winston-Salem, NC, has arrived in stores with a bold new look for its line of award-winning salsas and a robust new marketing program around the theme, \u201cLet\u2019s Gringo!\u201d<\/p>\n<p>\u201cGreen Mountain Gringo has a rich history of crafting salsas with clean, simple ingredients and bold, vibrant flavors,\u201d said Director of Marketing, Katie Chaffin, for Garner Foods, parent company of Green Mountain Gringo. \u201cOur new brand look, website, and marketing campaign, celebrate what makes Green Mountain Gringo special: vegetables picked at the peak of ripeness blended with rich spices to bring excitement to your taste buds.\u201d<\/p>\n<p>The comprehensive <a href=\"https:\/\/www.packagingstrategies.com\/topics\/3076-brand-packaging\" id=\"\" rel=\"noopener noreferrer\" target=\"_blank\">rebranding<\/a> campaign created by marketing agency, <a href=\"https:\/\/wildfireideas.com\/\" id=\"\" rel=\"noopener noreferrer\" target=\"_blank\">Wildfire<\/a> in Winston-Salem, includes a packaging refresh for all of the salsas and strips, new in-store and sales materials, an enlivened website, and an advertising\/media plan that uses traditional media, digital, social media and influencer marketing tactics.<\/p>\n<p>Sold in more than 2,600 stores nationwide, initially, customers will see the brand\u2019s new look on the salsas and in-store materials, and on the tortilla strips\u2019 packaging in the fall.\u00a0<\/p>\n<p>Bold colors and <a href=\"https:\/\/www.packagingstrategies.com\/keywords\/8437-fruit-and-vegetable-packaging\" id=\"\" rel=\"noopener noreferrer\" target=\"_blank\">fresh vegetables<\/a> burst forward in the designs to tempt customers\u2019 palates. \u201cOur salsas have always delivered a bright, robust, flavor with just the right kick, and that hasn\u2019t changed,\u201d added Chaffin. \u201cWith the new bold packaging, we\u2019re making sure the outside matches what\u2019s inside. It\u2019s a fresh look for a brand that\u2019s always been about keeping things simple. We\u2019re excited for it to stand out on the shelves the way our salsa stands out on the table.\u201d<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.packagingstrategies.com\/articles\/105965-green-mountain-gringo-unveils-brand-redesign-for-salsa-and-tortilla-strips\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Green Mountain Gringo, makers of all-natural salsas and tortilla strips in Winston-Salem, NC, has arrived in stores with a bold new look for its line of award-winning salsas and a robust new marketing program around the theme, \u201cLet\u2019s Gringo!\u201d \u201cGreen Mountain Gringo has a rich history of crafting salsas with clean, simple ingredients and bold, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[2614,86,1378,888],"class_list":["post-9262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-mexican-food","tag-redesign","tag-retail-packaging","tag-snack-brands"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9262"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/9263"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}