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Malfy<\/a> has unveiled a stunning new bottle design for Malfy Originale, its classic dry gin with an Italian twist, aiming to strengthen the brand\u2019s position in the growing super-premium dry gin<\/a> category. \u00a0<\/p>\n The mesmerizing new look of the bottle pays homage to Malfy\u2019s home country of Italy and is inspired by the breathtaking Amalfi Coast. Echoing Italy\u2019s sun-drenched coastline and shimmering blue sea, the new design sets the mood for gatherings that feel elevated and effortless, encapsulating the feeling of being on Italy\u2019s luxurious coast.<\/p>\n Every detail of the new bottle exudes Italian allure and sophistication. While retaining the core elements of Malfy\u2019s unique style, the new bottle, draped in a shimmering silver and vivid turquoise design, dials up its premium quality with bold design elements. It features a frosted ring that wraps the glass bottle, accompanied by a new sunburst textured graphic in a magnifying turquoise tone for enhanced logo visibility, positioned prominently on the front. The neck collar mirrors the new logo with its eye-catching color scheme and refreshed silver foil border.\u00a0<\/p>\n Murielle Dessenis, VP Marketing Global Gins, comments: \u201cMalfy Gin has been on a wonderful trajectory of growth becoming the number one Italian super premium gin in recent years, not only growing footprint in Flavors but in the Dry segment, too. Our multi-award winning Malfy Originale Dry Gin will be a key contributor to growth in the future, and we are thrilled to unveil our new bottle<\/a> design inspired by the shimmering turquoise sea of the Amalfi Coast, epitomising Italian allure to be even more desirable and stylish, resonating with our consumers.\u201d\u00a0<\/p>\n The new bottle design developed in collaboration with Nude design agency will help elevate and strengthen the brand\u2019s position in the super-premium dry gin category. The design has been validated by consumers for its strong associations with premium, elegance, and style.<\/p>\n<\/div>\n