{"id":9306,"date":"2025-09-17T08:30:02","date_gmt":"2025-09-17T12:30:02","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9306"},"modified":"2025-09-17T08:30:02","modified_gmt":"2025-09-17T12:30:02","slug":"dont-call-la-reales-camel-a-brand-mascot","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9306","title":{"rendered":"Don\u2019t Call La Reale\u2019s Camel a Brand Mascot"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p>La Reale Craft Beer, designed by <a href=\"https:\/\/sangriacreativestudio.com\" target=\"_blank\" rel=\"noreferrer noopener\">Sangria Creative Studio<\/a>, disregards the clich\u00e9 for beer packaging. Instead of leaning into brewing tradition, these cans play with humor and character-driven illustration. <\/p>\n<p>The typography is chunky and offbeat, with a hand-drawn edge that gives it a distinctly personal feel. The color palette combines lilac, tan, and warm accents, a welcome departure from the color palettes of the beer giants, which feel more old-school Americana than anything else.<\/p>\n<p>Conor Mallon, Director of <a href=\"https:\/\/sangriacreativestudio.com\" target=\"_blank\" rel=\"noreferrer noopener\">Sangria Creative Studio<\/a>, walks us through the design process and explains how their camel is no mere beer mascot.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/dont-call-la-reales-camel-a-brand-mascot\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Reale Craft Beer, designed by Sangria Creative Studio, disregards the clich\u00e9 for beer packaging. Instead of leaning into brewing tradition, these cans play with humor and character-driven illustration. The typography is chunky and offbeat, with a hand-drawn edge that gives it a distinctly personal feel. The color palette combines lilac, tan, and warm accents, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-9306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9306"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9306\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/9307"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}