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Garage Beer used to be a craft brewery content to play regionals, but thanks to some smart branding and high-profile investors like Travis and Jason Kelce, they\u2019re gunning for nationals now. Last fall,\u00a0Forbes\u2019 Jeanette Hurt reported<\/a>\u00a0that this once-local brand has become the fastest-growing beer in the country, and its shiny, professional look by\u00a0Creature Theory<\/a>feels pretty far removed from its DIY origins.<\/p>\n The boxes and cans lean into an all-American look with low-key color palettes, a straightforward illustration of its basketball-hooped namesake, and a sleek script logo that looks straight out of an auto shop. It\u2019s a classic \u201cbeer for the average Joe\u201d kind of look that makes immediate sense in a grocery store aisle, but knowing the brand\u2019s smaller-time origins adds a bit of intrigue to Creature Theory\u2019s work. While a person who\u2019d never heard about the brand before likely wouldn\u2019t feel any pull towards reading between the lines of the design, there\u2019s something intriguingly ironic about a rapidly expanding \u201clittle beer that could\u201d using such modest imagery for wide release.<\/p>\n