{"id":9332,"date":"2025-09-18T08:52:48","date_gmt":"2025-09-18T12:52:48","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9332"},"modified":"2025-09-18T08:52:48","modified_gmt":"2025-09-18T12:52:48","slug":"saint-urbain-serves-up-restaurant-nostalgia-with-massis","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9332","title":{"rendered":"Saint Urbain Serves Up Restaurant Nostalgia With Massi\u2019s"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p>Massi\u2019s, designed by <a href=\"https:\/\/www.sainturbain.com\" target=\"_blank\" rel=\"noreferrer noopener\">Saint Urbain<\/a>, nails the brief for an old-school Italian sandwich shop with branding that feels instantly recognizable. <\/p>\n<p>The wordmark leans on a friendly serif typeface that reads beautifully in borderline neon signage, fry bags, and matchbooks. The deep red is classic without being stuffy, popping against white tile and paper. Small illustrations, like a croissant and laurel leaves, add a homemade-inspired personality across collateral. This branding feels exactly like what you\u2019d want in a neighborhood restaurant \u2013 it\u2019s comfy, cozy, and inviting.<\/p>\n<p>Alex Ostroff, founder and creative director of Saint Urbain, walks us through the design process below.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/saint-urbain-serves-up-restaurant-nostalgia-with-massis\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Massi\u2019s, designed by Saint Urbain, nails the brief for an old-school Italian sandwich shop with branding that feels instantly recognizable. The wordmark leans on a friendly serif typeface that reads beautifully in borderline neon signage, fry bags, and matchbooks. The deep red is classic without being stuffy, popping against white tile and paper. Small illustrations, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-9332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9332"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/9333"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}