\n
<\/p>\n
Following a successful pilot launch, Great Earth of Scandinavia<\/a> has decided to implement fiber-based closures on all of their supplement products and is once again leading the way towards more sustainable packaging. <\/p>\n “At Great Earth, we are moving beyond the plastic cap. We are now transitioning our entire product range to fiber-based closures. We’re not just talking about the future of packaging, we are delivering it now,\u201d says CEO, Patrik Falk.<\/p>\n Last year, Swedish nutraceutical company Great Earth was the first company to adopt the groundbreaking fiber-based closures, developed by Blue Ocean Closures<\/a> and designed to increase recyclability and reduce carbon footprint. The first to market products were launched on Great Earth\u2019s top seller Magnesium, both online and through retailers in Sweden. <\/p>\n The pilot is now a proven success and based on thorough evaluation of the market response, production compatibility and other parameters, the company has made the decision to exchange all of their plastic caps for supplements with paper caps.<\/p>\n “The collaboration with Blue Ocean Closures was a fantastic opportunity. For us, this transition is about two things: driving sustainability<\/a> forward and meeting the consumer of the future. The positive response from consumers and retailers shows us exactly where the future is heading, making this a business-critical decision to ensure our relevance for years to come,\u201d affirms Falk.<\/p>\n Referring to consumer surveys conducted on the pilot, Great Earth can see that 90% found the paper cap more user friendly, 100% view it as more environmentally friendly and 90% prefer the paper cap and would buy it again.<\/p>\n