{"id":9399,"date":"2025-09-23T03:59:41","date_gmt":"2025-09-23T07:59:41","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9399"},"modified":"2025-09-23T03:59:41","modified_gmt":"2025-09-23T07:59:41","slug":"digital-link-introduces-ai-enabled-conversational-product-packaging","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9399","title":{"rendered":"Digital Link introduces AI-enabled conversational product packaging"},"content":{"rendered":"


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The assistant is activated by scanning a QR code, enabling consumers to converse with their products and receive responses to their queries. Credit: STEKLO\/Shutterstock.com.<\/figcaption><\/figure>\n<\/p><\/div>\n

Digital Link has announced an AI-enabled conversational product packaging at Labelexpo 2025, held from 16 September to 19 September in Barcelona, Spain.<\/p>\n

In a live demonstration at the event, Digital Link CEO and co-founder Paula Rivero unveiled Cleo, the AI-powered product assistant capable of engaging in dialogue with consumers.<\/p>\n

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Cleo is activated by scanning a QR code, enabling consumers to ask questions about the products and receive immediate responses. Digital Link achieved it by integrating GS1 Digital Link standards with conversational AI.<\/p>\n

The company\u2019s demonstration highlighted the practical applications of the tech. to demonstrate, Rivero scanned a face cream package, inquired whether it was suitable for pregnant women then received Cleo\u2019s immediate customised advice.<\/p>\n

When a gin bottle was scanned, Cleo offered cocktail recipes and preparation instructions.<\/p>\n

The conversational packaging initiative comes consumers increasingly seek instant access to product information and regulators call for enhanced transparency.<\/p>\n

Rivero stated: \u201cFor the first time, a product can respond when you ask it a question.<\/p>\n

\u201cThis is not a gimmick. This is packaging becoming a voice, an ambassador that speaks for the brand, and listens to the consumer.\u201d<\/p>\n

Consumers can interact with Cleo to receive real-time details about allergens, ingredients, sustainability and safety.<\/p>\n

Products now act as active digital agents, capable of offering context-aware guidance and engaging in dialogue.<\/p>\n

For brands, this tech represents an opportunity to minimise support expenses through automated Q&A, and offers new insights into consumer behaviour and preferences.<\/p>\n

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