{"id":9435,"date":"2025-09-24T10:37:59","date_gmt":"2025-09-24T14:37:59","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9435"},"modified":"2025-09-24T10:37:59","modified_gmt":"2025-09-24T14:37:59","slug":"wedges-snapple-spiked-refresh-summons-the-spirit-of-the-90s","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9435","title":{"rendered":"Wedge\u2019s Snapple Spiked Refresh Summons the Spirit Of the 90s"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Snapple launched in Long Island in the early 1970s, and while it would take nearly two decades for the brand to become a pop culture icon of the 1990s with its memorable \u201c<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=q9JbTpn0N0c\" rel=\"noreferrer noopener\">Snapple Lady<\/a>\u201d commercials, few would have imagined that they would someday get into the business of making boozy versions of their teas and lemonades.<\/p>\n<p>Dubbed Snapple Spiked, the line of alcoholic Ready-to-Drink (RTD) beverages based on the popular fruit and juice line launched in 2016. While the drink has mostly maintained a younger audience, they knew they needed to make an appeal to Gen Z. So, the brand enlisted\u00a0<a target=\"_blank\" href=\"https:\/\/www.wedge.work\/\" rel=\"noreferrer noopener\">Wedge<\/a>\u00a0for a brand refresh.<\/p>\n<figure class=\"wp-block-image size-large\"><\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/wedges-snapple-spiked-refresh-summons-the-spirit-of-the-90s\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapple launched in Long Island in the early 1970s, and while it would take nearly two decades for the brand to become a pop culture icon of the 1990s with its memorable \u201cSnapple Lady\u201d commercials, few would have imagined that they would someday get into the business of making boozy versions of their teas and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[2627,2628,1816],"class_list":["post-9435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-snapple","tag-snapple-spiked","tag-wedge"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9435"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9435\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/9436"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}