{"id":9457,"date":"2025-09-25T08:48:09","date_gmt":"2025-09-25T12:48:09","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9457"},"modified":"2025-09-25T08:48:09","modified_gmt":"2025-09-25T12:48:09","slug":"high-desert-vodka-is-definitely-not-tequila-though-its-bottle-might-fool-you","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9457","title":{"rendered":"High Desert Vodka Is Definitely Not Tequila, Though Its Bottle Might Fool You"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p>At first glance you\u2019d think this a tequila, but I love the idea of taking design cues from a different, but adjacent category and making it its own thing. High Desert Vodka\u2019s packaging designed by <a href=\"https:\/\/interactbrands.com\" target=\"_blank\" rel=\"noreferrer noopener\">Interact Brands<\/a> leans into the spirit of its San Luis Potos\u00ed origins with a purposeful look. <\/p>\n<p>The label is cut in a geometric shape that feels architectural, sitting low on a tall, clear bottle that shows off the vodka inside. Heavy, blocky type highlights the name \u201cHIGH DESERT\u201d in jet black, while a small gold mark adds a touch of refinement. The outer cases carry the same typography-first approach.<\/p>\n<p>Andrew Sondheim, design director at Interact Brands, shares more about the design and the thought process behind it below.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/high-desert-vodka-is-definitely-not-tequila-though-its-bottle-might-fool-you\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At first glance you\u2019d think this a tequila, but I love the idea of taking design cues from a different, but adjacent category and making it its own thing. High Desert Vodka\u2019s packaging designed by Interact Brands leans into the spirit of its San Luis Potos\u00ed origins with a purposeful look. The label is cut [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-9457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9457"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/9458"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}