{"id":9462,"date":"2025-09-26T03:42:53","date_gmt":"2025-09-26T07:42:53","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9462"},"modified":"2025-09-26T03:42:53","modified_gmt":"2025-09-26T07:42:53","slug":"stora-enso-unveils-uncoated-paperboard-for-luxury-packaging","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9462","title":{"rendered":"Stora Enso unveils uncoated paperboard for luxury packaging"},"content":{"rendered":"


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The board is described as having a velvet-like smoothness on both sides. Credit: Stora Enso.<\/figcaption><\/figure>\n<\/p><\/div>\n

Finnish packaging company Stora Enso has introduced Ensovelvet, a new uncoated solid bleached sulphate (SBS) board designed for luxury packaging applications such as cosmetics, perfumes and other high-end consumer goods.<\/p>\n

The board features what is described a \u201cvelvet-like\u201d smoothness on both sides, offering a distinctive tactile experience.<\/p>\n

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Available in weights from 240 g\/m\u00b2 to 320 g\/m\u00b2, Ensovelvet will be showcased at LuxePack Monaco from 29 September to 1 October 2025.<\/p>\n

Ensovelvet is tailored to meet the growing demand for natural and renewable packaging solutions in the luxury sector.<\/p>\n

It combines a natural uncoated surface with high stiffness and reliable folding performance.<\/p>\n

The bright, premium SBS board is optimised for printability, making it ideal for applications where both touch and visual appeal are critical.<\/p>\n

The new board complements Stora Enso\u2019s existing Ensocoat board, creating a comprehensive SBS carton range for brand owners and converters looking for \u201cversatility\u201d in coated and uncoated applications.<\/p>\n

Both products are recyclable, aligning with the industry\u2019s shift towards circular packaging solutions.<\/p>\n

Ensovelvet\u2019s uncoated design reduces material use in production, contributing to a lower carbon footprint while maintaining premium performance.<\/p>\n

Stora Enso head of product line FBB, SBS, liner and book paper Tomas Larsson stated: \u201cLuxury packaging is about more than protection. It\u2019s about creating an impression. Ensovelvet gives brand owners a material with a distinctive, natural surface that helps their products stand out in a crowded marketplace. By adding it alongside Ensocoat, we now offer a complete SBS range that meets today\u2019s design trends and tomorrow\u2019s performance demands.\u201d<\/p>\n

In August 2025, Stora Enso opened its modern consumer packaging board production line at its Oulu mill in Finland, following a<\/a> \u20ac1.1bn ($1.2bn) investment.<\/p>\n

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