{"id":9497,"date":"2025-09-29T04:01:33","date_gmt":"2025-09-29T08:01:33","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9497"},"modified":"2025-09-29T04:01:33","modified_gmt":"2025-09-29T08:01:33","slug":"carrefour-rolls-out-loop-reuse-model-nationwide-in-france","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9497","title":{"rendered":"Carrefour rolls out loop reuse model nationwide in France\u00a0"},"content":{"rendered":"


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Loop was launched by recycling company TerraCycle. Credit: photo_gonzo\/Shutterstock.com <\/figcaption><\/figure>\n<\/p><\/div>\n

Loop reuse platform has been introduced at commercial scale in Carrefour stores across France.\u00a0\u00a0\u00a0<\/p>\n

Following an e-commerce pilot in 2019,\u00a0the French supermarket group has expanded the scheme to 345 outlets across the country.\u00a0\u00a0<\/p>\n

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It now offers more than 50 Carrefour private\u2011label items on Loop alongside 370 products from national and international brands.\u00a0<\/p>\n

Following Carrefour\u2019s rollout, other French retailers, including Monoprix and Coop\u00e9rative U, have adopted the platform, contributing to a broader shift toward reusable packaging.\u00a0<\/p>\n

Loop was launched by recycling company TerraCycle, which \u201csets out to eliminate the idea of waste by recycling waste that is difficult to recycle\u201d.\u00a0\u00a0<\/p>\n

TerraCycle and Loop founder and CEO Tom Szaky stated: \u201cFrance has shown that reuse can work, not as a concept or a pilot, but at full commercial scale. What made this possible wasn\u2019t consumer demand alone but the alignment of regulation, funding, and supply chain convenience for all actors. It\u2019s a functioning national system.\u00a0\u00a0<\/p>\n

\u201cAs other countries face growing pressure to move beyond single-use packaging, the lesson is clear: if the conditions are right, reuse can become a mainstream way of doing business and not a fringe solution.\u201d\u00a0<\/p>\n

The service debuted in May 2019 in Paris and New York, reached the UK in July 2020, and expanded to Toronto and Tokyo in 2021.\u00a0\u00a0<\/p>\n

France was the first market to implement the model in stores with Carrefour, with support from the \u00cele\u2011de\u2011France region.\u00a0<\/p>\n

Consumers in France now have access to a nationwide reuse system offering a wide range of everyday goods, from wine to shampoo and spreads, in reusable packaging available through local supermarkets.\u00a0\u00a0<\/p>\n

The initiative has demonstrated demand for reuse and established the operational groundwork for broader deployment across Carrefour and other participating retailers.\u00a0<\/p>\n

Under the interoperable system, shoppers can purchase products in reusable containers, pay a deposit, use the items as normal and return the packaging, without cleaning, to any participating retailer.\u00a0<\/p>\n

The companies describe the expansion as a milestone in the shift from a linear to a circular economy.\u00a0\u00a0<\/p>\n

Beyond in\u2011store integration, the collaboration has involved major brands including Ferrero, Danone, Suntory and Coca\u2011Cola.\u00a0\u00a0<\/p>\n

The initiative has brought together national brands, private labels and additional retailers, forming what the partners describe as the world\u2019s largest reuse coalition.\u00a0<\/p>\n

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