{"id":951,"date":"2024-07-18T08:41:19","date_gmt":"2024-07-18T12:41:19","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=951"},"modified":"2024-07-18T08:41:19","modified_gmt":"2024-07-18T12:41:19","slug":"heinz-announces-cute-condiment-cosplay-kits-inspired-by-deadpool-wolverine","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=951","title":{"rendered":"Heinz Announces Cute Condiment Cosplay Kits Inspired By \u2018Deadpool &amp; Wolverine\u2019"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Superheroes popping up on packaging is nothing new. Product tie-ins with consumer brands accompany every big-budget spandex and CGI extravaganza. But Deadpool is no superhero, and it would be off-brand to do the run-of-mill, \u201cput Captain America on the box in a dramatic pose\u201d kind of product collaboration.<\/p>\n<p>Instead of just slapping images of the titular characters of the upcoming\u00a0<em>Deadpool &amp; Wolverine\u00a0<\/em>film to Heinz ketchup and mustard bottles, the brand created attachable accessories so the condiments can \u201ccosplay\u201d as the Marvel duo.<\/p>\n<p>The set includes belts and masks for each character. Ketchup\u2019s kit also includes a pair of Deadpool\u2019s back-worn katana swords, and the mustard ensemble features Wolverine\u2019s arms with his Adamantium claws unsheathed.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/heinz-announces-cute-condiment-cosplay-kits-inspired-by-deadpool-wolverine\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Superheroes popping up on packaging is nothing new. Product tie-ins with consumer brands accompany every big-budget spandex and CGI extravaganza. But Deadpool is no superhero, and it would be off-brand to do the run-of-mill, \u201cput Captain America on the box in a dramatic pose\u201d kind of product collaboration. Instead of just slapping images of the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[568,60,569],"class_list":["post-951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-deadpool-wolverine","tag-heinz","tag-ketchup"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=951"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/952"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}