{"id":9531,"date":"2025-09-30T08:26:52","date_gmt":"2025-09-30T12:26:52","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9531"},"modified":"2025-09-30T08:26:52","modified_gmt":"2025-09-30T12:26:52","slug":"barilla-couvette-invites-you-to-break-the-glass-in-case-of-pizza","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9531","title":{"rendered":"Barilla Couvette Invites You To Break the Glass \u2018In Case of Pizza\u2019"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p>Barilla\u2019s Couvette Pizza Sauce packaging by <a href=\"https:\/\/marimo.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">marimo.agency<\/a> turns dinner prep into an emergency drill, in the best way, for the launch of the brand\u2019s new pizza sauce. The jar sits behind glass in a fire-alarm-style box, complete with a pizza cutter chained to the frame for dramatic effect. <\/p>\n<p>The typography is direct and playful, shouting \u201cOPEN IN CASE OF PIZZA\u201d in crisp white lettering against Barilla\u2019s signature blue. The bright red frame and flame motif turn the setup into a kitchen conversation starter. It\u2019s part packaging, part stunt, and entirely designed to make you smile before you even open the jar. Always here for a playful take on a brand\u2019s launch of a new product.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/barilla-couvette-invites-you-to-break-the-glass-in-case-of-pizza\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barilla\u2019s Couvette Pizza Sauce packaging by marimo.agency turns dinner prep into an emergency drill, in the best way, for the launch of the brand\u2019s new pizza sauce. The jar sits behind glass in a fire-alarm-style box, complete with a pizza cutter chained to the frame for dramatic effect. The typography is direct and playful, shouting [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-9531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9531"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9531\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/9532"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}