{"id":9573,"date":"2025-10-02T08:28:50","date_gmt":"2025-10-02T12:28:50","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9573"},"modified":"2025-10-02T08:28:50","modified_gmt":"2025-10-02T12:28:50","slug":"drinking-heals-turns-tea-into-a-minimalist-statement-with-ciggy-boxes","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9573","title":{"rendered":"Drinking Heals Turns Tea Into a Minimalist Statement With Ciggy Boxes"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p>Drinking Heals turns the ritual of tea into a design experiment with packaging that looks more like a cigarette pack than a box of tea. Each SKU comes in a crisp white pack with minimal graphics, tiny illustrations, and punchy typography. The tagline \u201cDrinking Heals\u201d is printed boldly, like a playful health warning flipped on its head.<\/p>\n<p>The layouts are precise, leaving plenty of negative space that gives the packs an almost clinical charm. The whole concept is based on the Japanese practice of \u201cIPPUKU,\u201d which is a small ritual of pausing to balance the mind and body. <\/p>\n<p>Haruki Higashi, designer at <a href=\"https:\/\/loworks.co.jp\" target=\"_blank\" rel=\"noreferrer noopener\">LOWORKS Inc.<\/a>, shares more about the design and concept below.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/drinking-heals-turns-tea-into-a-minimalist-statement-with-ciggy-boxes\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Drinking Heals turns the ritual of tea into a design experiment with packaging that looks more like a cigarette pack than a box of tea. Each SKU comes in a crisp white pack with minimal graphics, tiny illustrations, and punchy typography. The tagline \u201cDrinking Heals\u201d is printed boldly, like a playful health warning flipped on [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-9573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9573"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9573\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/9574"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}