{"id":9577,"date":"2025-10-02T10:03:39","date_gmt":"2025-10-02T14:03:39","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9577"},"modified":"2025-10-02T10:03:39","modified_gmt":"2025-10-02T14:03:39","slug":"pack-of-the-month-steam-whistle-heard-that-lonesome-whistle-blow-and-redesigned","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9577","title":{"rendered":"Pack of the Month: Steam Whistle Heard That Lonesome Whistle Blow (and Redesigned)"},"content":{"rendered":"


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The\u00a0steam locomotive whistle<\/a>\u00a0is one of the great sounds in this world. No, I don\u2019t have an obsession with trains, but the noise itself is rich with romance, great expectations, and possibility. Stick \u2019em on Amtrak trains, and you\u2019d probably have more folks travelling by rail.\u00a0<\/p>\n

Of course, I never associated those\u00a0lonesome whistles<\/a>\u00a0with beer, despite listening to plenty of Hank Williams for years and years. But now that I\u2019ve learned about the existence of Canadian craft brewer Steam Whistle, that\u2019s very likely to change. With their recent redesign, performed entirely in-house, that feeling of locomotive mystique is on full display, and it made for a natural shoe-in for our September 2025 Pack of the Month.<\/p>\n

We spoke with creative director Ashley Ray about how they dusted off their original logos and kept their super ownable green.<\/p>\n