{"id":9579,"date":"2025-10-02T12:25:31","date_gmt":"2025-10-02T16:25:31","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9579"},"modified":"2025-10-02T12:25:31","modified_gmt":"2025-10-02T16:25:31","slug":"thirst-has-entered-the-protein-lobby-with-gamer-focused-drink-res","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9579","title":{"rendered":"Thirst Has Entered the Protein Lobby With Gamer-Focused Drink Res"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Athletes and health-conscious people aren\u2019t the only ones who can benefit from added protein in their diets. Take, for example, video gamers, whose kill-death ratio (K:D) or high scores depend on physical performance, especially quick reflexes and alertness.<\/p>\n<p>Enhancing game play, streaming, and content creation performance is the idea behind the brand concept Res, a protein drink designed by creative studio\u00a0<a target=\"_blank\" href=\"https:\/\/thirstcraft.com\/studio\/\" rel=\"noreferrer noopener\">Thirst<\/a>. \u201cRes\u201d (or \u201cRez\u201d) is a term lifted from gaming, shorthand for \u201crevive\u201d or \u201cresurrect,\u201d an in-game action that\u2019s fitting for a beverage that promises to lift up the drinker with 8 grams of protein.<\/p>\n<figure class=\"wp-block-image size-large\"><\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/thirst-has-entered-the-protein-lobby-with-gamer-focused-drink-res\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Athletes and health-conscious people aren\u2019t the only ones who can benefit from added protein in their diets. Take, for example, video gamers, whose kill-death ratio (K:D) or high scores depend on physical performance, especially quick reflexes and alertness. Enhancing game play, streaming, and content creation performance is the idea behind the brand concept Res, a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[1178,2489],"class_list":["post-9579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-protein","tag-thirst"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9579"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/9580"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}