{"id":9581,"date":"2025-10-02T15:27:13","date_gmt":"2025-10-02T19:27:13","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9581"},"modified":"2025-10-02T15:27:13","modified_gmt":"2025-10-02T19:27:13","slug":"godzilla-comes-alive-on-pbr-cans-with-artwork-by-attack-peter","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9581","title":{"rendered":"Godzilla Comes Alive On PBR Cans With Artwork By Attack Peter"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>To commemorate Godzilla\u2019s 70th anniversary, Toho International and Pabst Blue Ribbon (PBR) have partnered up for a special series of packaging featuring special artwork by\u00a0<a target=\"_blank\" href=\"https:\/\/www.instagram.com\/attackpeter\/?hl=en\" rel=\"noreferrer noopener\">Attack Peter<\/a>.<\/p>\n<p>The partnership includes new kaiju-inspired outer packaging and can labels. Attack Peter, Godzilla\u2019s official artist, created new images using his signature block printing technique. The front of the PBR cans retains the classic label design, with Peter\u2019s original Godzilla prints on the reverse side in black and white. Cases follow suit, and the 25-oz single-serve cans include three additional images of kaijus Mothra, King Ghidorah, and Mechagodzilla. Additionally, a limited number of PBR cans will have a special \u201cblue atomic breath effect\u201d that comes to life when the cans chill to the ideal frosty temperature.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/godzilla-comes-alive-on-pbr-cans-with-artwork-by-attack-peter\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To commemorate Godzilla\u2019s 70th anniversary, Toho International and Pabst Blue Ribbon (PBR) have partnered up for a special series of packaging featuring special artwork by\u00a0Attack Peter. The partnership includes new kaiju-inspired outer packaging and can labels. Attack Peter, Godzilla\u2019s official artist, created new images using his signature block printing technique. The front of the PBR [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[2640,2242],"class_list":["post-9581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-attack-peter","tag-pbr"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9581"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9581\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/9582"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}