{"id":9595,"date":"2025-10-03T12:08:55","date_gmt":"2025-10-03T16:08:55","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9595"},"modified":"2025-10-03T12:08:55","modified_gmt":"2025-10-03T16:08:55","slug":"v8-energy-launches-fully-redesigned-packaging","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9595","title":{"rendered":"V8 Energy Launches Fully Redesigned Packaging"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p><a href=\"https:\/\/www.campbells.com\/v8\/v8-energy\/\" id=\"\" rel=\"noopener noreferrer\" target=\"_blank\">V8 Energy<\/a> is turning a new page with freshly redesigned packaging. The brand is redefining how <a href=\"https:\/\/www.packagingstrategies.com\/keywords\/5603-energy-drinks\" id=\"\" rel=\"noopener noreferrer\" target=\"_blank\">energy drinks<\/a> can look on the shelf while staying true to its commitment to better-for-you flavor and function.\u00a0<\/p>\n<h4>The new design introduces:\u00a0<\/h4>\n<ul>\n<li>Modern, bold visuals that clearly communicate flavor and functionality\u00a0<\/li>\n<li>Clean, streamlined typography for easier shelf readability\u00a0<\/li>\n<li>Color-coded flavor cues to quickly guide consumers\u00a0<\/li>\n<li>Packaging that reflects the active, health-conscious lifestyle of today\u2019s energy drink buyer\u00a0<\/li>\n<\/ul>\n<p>\u201cV8 Energy refreshed its branding and packaging to better align with consumers\u2019 expectations for a better-for-you energy drink that delivers steady energy and supports focus. The redesign highlights the brand\u2019s delicious, fruit-forward flavors with bold colors and mouthwatering fruit imagery, while also reinforcing key product benefits through easy-to-navigate icons,\u201d said Cory Brooks, Senior Design Manager at The Campbell\u2019s Company. \u201cBy leveraging its in-house design team, V8 Energy evolved the graphics to feel more modern, flavorful, and impactful\u2014both on shelf and online.\u201d\u00a0<\/p>\n<p>This refresh is not just about aesthetics; it\u2019s about connecting with a broader flavor and function seeking audience while maintaining the trusted V8 Energy essence that is helping people pour energy into what matters most.\u00a0<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.packagingstrategies.com\/articles\/106007-v8-energy-launches-fully-redesigned-packaging\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V8 Energy is turning a new page with freshly redesigned packaging. The brand is redefining how energy drinks can look on the shelf while staying true to its commitment to better-for-you flavor and function.\u00a0 The new design introduces:\u00a0 Modern, bold visuals that clearly communicate flavor and functionality\u00a0 Clean, streamlined typography for easier shelf readability\u00a0 Color-coded [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[870,2642,2643,86],"class_list":["post-9595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-brand-design","tag-energy-drink-packaging","tag-fruit-drinks","tag-redesign"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9595"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/9596"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}