{"id":9597,"date":"2025-10-05T23:00:00","date_gmt":"2025-10-06T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9597"},"modified":"2025-10-05T23:00:00","modified_gmt":"2025-10-06T03:00:00","slug":"shelf-life-082-chatgpts-new-commercials-arent-about-ai-theyre-about-you","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9597","title":{"rendered":"Shelf Life 082: ChatGPT\u2019s New Commercials Aren\u2019t About AI, They\u2019re About You"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>There\u2019s an old rule in marketing that says people don\u2019t care how you made the thing; they care how it makes them feel. And maybe that was true, but now people care more than ever not only about how things make them feel but also about the process of making them. ChatGPT\u2019s new ad campaign makes this clearer than ever. Instead of using AI, the campaign is shot on film, with real actors and a recurring visual motif: two people and one screen<strong>.<\/strong>\u00a0<\/p>\n<p>It\u2019s not one lonely person staring into the void of their laptop. It\u2019s not reliant on telling the story of the future of tech. It\u2019s not spookily reminiscent of the movie <em>Her<\/em>. It\u2019s two people. Together. And it\u2019s about human connection.\u00a0<\/p>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><\/figure>\n<\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/shelf-life-083-chatgpts-new-commercials-arent-about-ai-theyre-about-you\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s an old rule in marketing that says people don\u2019t care how you made the thing; they care how it makes them feel. And maybe that was true, but now people care more than ever not only about how things make them feel but also about the process of making them. ChatGPT\u2019s new ad campaign [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-9597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9597"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/9598"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}