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One redesign garnered a ton of unfair scorn this past summer, even if it was perhaps\u00a0AI bot-driven<\/a>. But while\u00a0Cracker Barrel<\/a>\u00a0sucked so much air out of the room, there were plenty of other brand updates that deserved more attention.<\/p>\n It\u2019s nice to see that the minimalist, sleek, \u201cApplefy all the things\u201d trend seems to be waning. But as is often the case, we\u2019re witnessing a rubberband effect towards hardcore maximalism. Maybe the design pendulum will eventually swing to a happy stasis soon enough.<\/p>\n Getting visually spicier is a running thread in the five refreshes below. \u00a0Big Hug Brewing\u2019s new identity clearly communicates the brewery\u2019s mission, with branding going full tilt into 90s-00s maximalism. Flaum\u2019s color palette and new logo are full of energy and in-your-face, demanding attention on shelf. Venerdi\u2019s illustrations are full of character that is likely unachievable through soft pastel blocks of color. Steam Whistle\u2019s previous identity was energetic enough, but it\u2019s visually tightened and cleaned up to make elements like the signature sound maker stand out even more. Finally, Street Legal\u2019s update is a delightful mix of illustrations centered around a playful, hat-wearing thief.\u00a0<\/p>\n