{"id":9679,"date":"2025-10-08T08:59:31","date_gmt":"2025-10-08T12:59:31","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9679"},"modified":"2025-10-08T08:59:31","modified_gmt":"2025-10-08T12:59:31","slug":"ds-smith-and-carlsberg-to-test-round-wrap-packaging-in-poland","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9679","title":{"rendered":"DS Smith and Carlsberg to test Round Wrap packaging in Poland\u00a0"},"content":{"rendered":"


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The packaging features rounded corners and is fully recyclable. Credit: DS Smith. <\/figcaption><\/figure>\n<\/p><\/div>\n

DS Smith has teamed up with Danish multinational brewing company Carlsberg to test its new Round Wrap packaging in Poland.\u00a0\u00a0<\/p>\n

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The fibre-based multi-pack is designed to reduce shrink film use on pallets and lower CO\u2082 emissions.\u00a0<\/p>\n

The Round Wrap, made with Arcwise technology, is being trialled for the Carlsberg, Garage and Somersby beer ranges.\u00a0\u00a0<\/p>\n

It features rounded corners and is fully recyclable.\u00a0<\/p>\n

DS Smith expects it to help Carlsberg Poland cut carbon emissions by up to 224t each year.\u00a0<\/p>\n

The design aims to keep products secure during transport and improve brand visibility across the 360-degree surface of each pack.\u00a0\u00a0<\/p>\n

A DS Smith and Toluna survey found that consumers preferred Round Wrap\u2019s wrap-around design for its shelf appeal compared with standard packaging.\u00a0<\/p>\n

Tests showed that the rounded design reduced empty space by 4.2% and made the pack about 17% lighter than boxes with 90-degree corners.\u00a0<\/p>\n

The DS Smith design team assessed the packaging using its circular design metrics (CDM) tool, which tracks eight indicators including carbon footprint, material efficiency and supply chain performance.\u00a0<\/p>\n

DS Smith East Europe packaging division regional managing director Reinier Schlatmann stated: \u201cWe are proud to partner with Carlsberg Poland for a trial launch of the DS Smith Round Wrap. This sustainable packaging innovation was developed using our circular design metrics, offering durability, supply chain advantages and branding opportunities.\u00a0\u00a0<\/p>\n

\u201cThis is aligned with our company wide commitment to redefining packaging for a changing world and our Now & Next Sustainability strategy and mission, as we help our customers to design out waste and move towards a circular economy.\u201d\u00a0<\/p>\n

In September 2025, DS Smith partnered Slovenia-based BSH Nazarje to develop a new sustainable packaging solution for Bosch hand mixers<\/a>.\u00a0<\/p>\n

BSH Nazarje is part of the BSH Home Appliances Group.\u00a0<\/p>\n

The collaboration replaced the previous expanded polystyrene foam inserts with a fully recyclable corrugated cardboard alternative.\u00a0<\/p>\n

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