{"id":9685,"date":"2025-10-08T11:23:17","date_gmt":"2025-10-08T15:23:17","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9685"},"modified":"2025-10-08T11:23:17","modified_gmt":"2025-10-08T15:23:17","slug":"dominos-unveils-first-brand-refresh-in-13-years","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9685","title":{"rendered":"Domino\u2019s Unveils First Brand Refresh In 13 Years"},"content":{"rendered":"


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I found it laughable when Domino\u2019s Pizza started referring to itself as a\u00a0tech company<\/a>. I suppose the app is fine\u2014customers genuinely want to know if their pizza is in the oven or on the way (not to mention automated phone orders), but no one really wants to be run over by a\u00a0driverless vehicle<\/a>, which is perhaps why the king of pizza delivery\u00a0backed off<\/a>\u00a0on sedning\u00a0Michael-less Knight Riders<\/a>\u00a0to your front door (well, that and the necessity of double parking).<\/p>\n

Now, the pizza maker wants to get back to its roots and has just unveiled its first brand refresh in 13 years. Delivered courtesy of Boulder\u2019s\u00a0Work In Progress<\/a>, the new look is said to have taken inspiration from the past and present and showcased via a more contemporary identity.<\/p>\n

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