{"id":9699,"date":"2025-10-09T05:59:00","date_gmt":"2025-10-09T09:59:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9699"},"modified":"2025-10-09T05:59:00","modified_gmt":"2025-10-09T09:59:00","slug":"lays-gets-a-potato-focused-brand-refresh","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9699","title":{"rendered":"Lay\u2019s Gets A Potato-Focused Brand Refresh"},"content":{"rendered":"


\n<\/p>\n

\n

According to PepsiCo\u2019s Lay\u2019s, nearly 42% of consumers are unaware that its potato chips are made from real, farm-grown potatoes. Lay\u2019s doesn\u2019t elaborate on what \u201cfake\u201d potatoes are or what consumers think its snacks are comprised of if not taters, but as part of its latest brand refresh, it\u2019s putting farm-grown, quality tubers front and center.<\/p>\n

The PepsiCo Design & Innovation team, the company\u2019s in-house shop, took the lead and collaborated with\u00a0Chase Design<\/a>,\u00a0The Voorhes<\/a>\u00a0(represented by\u00a0Apostophe<\/a>),\u00a0Golden Wolf<\/a>,\u00a0Future Deluxe<\/a>,\u00a0Mossawi Studios<\/a>, and\u00a0MCKL Type Foundry<\/a>\u00a0on the Lay\u2019s brand update. The brand refresh includes a new logo, bespoke typeface, refined color palette, updated packaging, and new food photography.<\/p>\n

\n
<\/figure>\n<\/figure>\n