{"id":9711,"date":"2025-10-09T00:00:05","date_gmt":"2025-10-09T04:00:05","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9711"},"modified":"2025-10-09T00:00:05","modified_gmt":"2025-10-09T04:00:05","slug":"lays-debuts-largest-global-brand-refresh-in-nearly-a-century","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9711","title":{"rendered":"Lay\u2019s Debuts Largest Global Brand Refresh in Nearly a Century"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p><a href=\"https:\/\/www.packagingstrategies.com\/articles\/105900-coalition-aims-to-help-demonstrate-scalable-recycling-for-flexible-packaging\" id=\"\" rel=\"noopener noreferrer\" target=\"_blank\">PepsiCo<\/a> has announced that Lay\u2019s is unveiling its most significant global brand transformation in nearly a century with a new visual identity and packaging that will roll out globally. \u00a0<\/p>\n<p>\u201cMore than just a brand redesign, the new Lay\u2019s visual identity, created by PepsiCo\u2019s Design &amp; Innovation team, now tells a story that speaks to its legacy of authenticity while honoring the potatoes\u2019 journey from farm to bag, its commitment to using only quality ingredients, and the unmatched taste and flavor that people know and love,\u201d PepsiCo says.\u00a0<\/p>\n<p>While the Lay\u2019s logo has always featured a yellow sun, the team made the sun warmer and more distinct. Sun rays, or \u201cLay\u2019s Rays,\u201d beam from the logo, a nod to the light that helps potatoes grow.\u00a0<\/p>\n<p>Updated design elements that are ushering in the next era of Lay\u2019s include:<\/p>\n<ul>\n<li>\n<strong>Lay\u2019s Rays: <\/strong>The beams of light exuding from the Lay\u2019s logo\u2014known as Lay\u2019s Rays\u2014bring focus and energy to the heart of the new visual identity, paying homage to the sun that powers the quality ingredients inside every bag. \u00a0Some rays, like those that appear on retail displays, advertisements, and more, were handmade using a potato stamping process, speaking to the brand\u2019s core ingredient and offering natural texture and energy. \u00a0<\/li>\n<li>\n<strong>Typeface:<\/strong> \u201cThe debut of a new custom typeface perfectly pairs with the iconic logo. Designed to echo the Lay\u2019s modern yet joyful character, the handcrafted type unifies every touchpoint and drives the bold new visual identity forward,\u201d PepsiCo says.\u00a0<\/li>\n<li>\n<strong>Color palette:<\/strong> In addition to Lay\u2019s signature sunny yellow, a refined color palette pulls hues from the ingredients of Lay\u2019s recipes, including pickle green, hickory brown, savory red, and more.<\/li>\n<li>\n<strong>Backdrop: <\/strong>In the pack\u2019s backdrop, the potato and other ingredients are positioned against wood grain slats, a nod to the farm crates that house Lay\u2019s ingredients and the picnic tables where bags are often shared and enjoyed by friends and families. \u00a0<\/li>\n<li>\n<strong>Chip Imagery:<\/strong> Against this inviting backdrop, enhanced photography showcases the quality and flavor of every Lay\u2019s variety. Vivid, close-up visuals highlight the golden color, crisp texture, and seasoning of each chip, celebrating Lay\u2019s quality from farm to shareable moment. \u201cEven the flavor panel feels hand-applied, reinforcing the care behind every bag,\u201d PepsiCo notes.<\/li>\n<\/ul>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.packagingstrategies.com\/articles\/106024-lays-debuts-largest-global-brand-refresh-in-nearly-a-century\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PepsiCo has announced that Lay\u2019s is unveiling its most significant global brand transformation in nearly a century with a new visual identity and packaging that will roll out globally. \u00a0 \u201cMore than just a brand redesign, the new Lay\u2019s visual identity, created by PepsiCo\u2019s Design &amp; Innovation team, now tells a story that speaks to [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[837,958,133],"class_list":["post-9711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-brand-redesign","tag-pepsico","tag-snack-food-packaging"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9711"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/9712"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}