{"id":9739,"date":"2025-10-13T01:48:00","date_gmt":"2025-10-13T05:48:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9739"},"modified":"2025-10-13T01:48:00","modified_gmt":"2025-10-13T05:48:00","slug":"saint-urbains-design-for-beam-celebrates-healthy-bums","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9739","title":{"rendered":"Saint Urbain\u2019s Design For Beam Celebrates Healthy Bums"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p style=\"white-space: normal; color: rgb(14, 16, 26); background-image: none; background-position: 0% 0%; background-size: auto; background-repeat: repeat; background-attachment: scroll; background-origin: padding-box; background-clip: border-box; margin-top: 0pt; margin-bottom: 0pt;\"><span data-preserver-spaces=\"true\" style=\"background-image: none; background-position: 0% 0%; background-size: auto; background-repeat: repeat; background-attachment: scroll; background-origin: padding-box; background-clip: border-box; margin-top: 0pt; margin-bottom: 0pt;\">When it comes to personal care, we tend to ignore our butts. Perhaps it\u2019s the existing taboos surrounding the posterior, but it\u2019s a part of our body that could use a little more attention.<\/span><\/p>\n<p style=\"white-space: normal; color: rgb(14, 16, 26); background-image: none; background-position: 0% 0%; background-size: auto; background-repeat: repeat; background-attachment: scroll; background-origin: padding-box; background-clip: border-box; margin-top: 0pt; margin-bottom: 0pt;\"><span data-preserver-spaces=\"true\" style=\"background-image: none; background-position: 0% 0%; background-size: auto; background-repeat: repeat; background-attachment: scroll; background-origin: padding-box; background-clip: border-box; margin-top: 0pt; margin-bottom: 0pt;\">Beam is a new brand focused on butt care with a range of products that address several health and hygiene needs for our backsides, including moisturizing and treatment of acne, keratosis pilaris, and hemorrhoids. The brand reached out to the talented folks at creative agency\u00a0<\/span><a class=\"editor-rtfLink\" style=\"background-image: none; background-position: 0% 0%; background-size: auto; background-repeat: repeat; background-attachment: scroll; background-origin: padding-box; background-clip: border-box; margin-top: 0pt; margin-bottom: 0pt; color: rgb(74, 110, 224);\" href=\"https:\/\/www.sainturbain.com\/\" target=\"_blank\"><span data-preserver-spaces=\"true\" style=\"background-image: none; background-position: 0% 0%; background-size: auto; background-repeat: repeat; background-attachment: scroll; background-origin: padding-box; background-clip: border-box; margin-top: 0pt; margin-bottom: 0pt;\">Saint Urbain<\/span><\/a><span data-preserver-spaces=\"true\" style=\"background-image: none; background-position: 0% 0%; background-size: auto; background-repeat: repeat; background-attachment: scroll; background-origin: padding-box; background-clip: border-box; margin-top: 0pt; margin-bottom: 0pt;\">\u00a0for a refreshed brand identity.\u00a0<\/span><\/p>\n<p style=\"white-space: normal; color: rgb(14, 16, 26); background-image: none; background-position: 0% 0%; background-size: auto; background-repeat: repeat; background-attachment: scroll; background-origin: padding-box; background-clip: border-box; margin-top: 0pt; margin-bottom: 0pt;\"><span data-preserver-spaces=\"true\" style=\"background-image: none; background-position: 0% 0%; background-size: auto; background-repeat: repeat; background-attachment: scroll; background-origin: padding-box; background-clip: border-box; margin-top: 0pt; margin-bottom: 0pt;\">Starting with the brand name Beam, the new identity aims to speak clearly, confidently, and kindly.<\/span><\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/saint-urbains-design-for-beam-celebrates-healthy-bums\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to personal care, we tend to ignore our butts. Perhaps it\u2019s the existing taboos surrounding the posterior, but it\u2019s a part of our body that could use a little more attention. Beam is a new brand focused on butt care with a range of products that address several health and hygiene needs [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-9739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9739"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9739\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/9740"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}